Design is the basic aspect of a website. But it can’t be 1st step in SEO. SEO and designing both are interrelated to each other in promotion of a web site. If design is strong of a website then an SEO can easily promote that site in top 10 by targeted keywords. Design is basic aspect but it should be after market research and competitor analysis by an SEO.
If an SEO analysis competitor site to launch a new site then now his basic work can be making synopsis and design of that site which should be perfect from search engine point of view and user friendly.
Design aspect in SEO:
At 1st we should proceed with URL structure that should be on the basic research of market because it has great importance from search engines, ranking and user point of view. If your site is in .html or in .asp then it is OK but if your site is in .aspx then it is very hard to manage URL structure with site header so, make sure about URL at first. It is basic of SEO.
Second level of designing aspect initiate with the validation of all page by W3C. Your all page should be validated by W3C with minimum error to satisfy search engines.
3rd level of designing aspect is checking of error pages in a site. From my point of view in the designing aspect always designer make 2 or 3 URLs for every page it is their great mistake. Multiple URL for a page create problem of canonicalization. If by chance the page uploads on your site and cached by Google. After you delete this page it means you are creating 404 errors for your site.
Always check in your site broken links that called 404 errors. If you find that error in your site then immediately removed that from your site as well as webmaster tools also. You should check broken links error in your webmaster tools daily. You can get external and internal both errors in condition of broken links. You can’t do anything for external broken links error but you can do everything for internal broken link error.
4th level of designing aspect in SEO starts with checking of hidden text on a page. Many times designer write some text to indicate changes on page that are not related to page or some times we find text in single pixel on page that are not for users. We should delete those texts which are hidden and not useful from user point view.
5th level starts with navigational structure of a site. In the process of making site we should always keep in our mind about that user who comes to your site to buy something. Navigation of site always people let knows about your site products and reaches them to add cart to buy that things.
6th level of designing is related to navigational structure of a site. Sometimes we see in many site “Toggle” (+) in their navigational links. Toggle contains many links in the sign of “+”. From my point of view navigational links should be free by “Toggle”.
7th level of designing aspect in SEO contains removing of .js and .css file from the page. .Js and .css files are important for a site but that should not be on the page. All the .js and .css files should be in separate files. If we don’t call these files separately then it will increase load time and will make your pages heavy.
8th level is related to the coding of the page. From my point of view site should be in DIV rather than TR and TD. DIV treat as text by search engines and they are soft. DIV don’t take more time in loading also and it is lighter than TR-TD.
9th aspect is related to links structure. Most time we use images to show navigation of sites but to get pages in search engine ranking it should be in text links.
10th aspect is the reality and future of SEO and web design. If we use flash on our pages very strongly and in creative way to show a particular things then it can lead your business very effectively.
These are my designing aspect for any SEO to get site on higher ranking in any search engines by targeted keywords.
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